Merchandizer
Merchandiser Role at Rainbow Exports: Ensuring Excellence in Global Trade
Rainbow Exports is a global leader in exporting high-quality products, committed to excellence, customer satisfaction, and ethical practices. With a strong international presence, they offer a diverse range of reliable products, making them a preferred choice worldwide.
Merchandiser Role at Rainbow Exports: Ensuring Excellence in Global Trade
Distributor Network of Rainbow Exports: Expanding Global Reach
Supplier Partnership at Rainbow Exports: Ensuring Quality and Consistency
"Rice" is the main cereal of the world. Classified as the same species as Grass which is the largest grass in the world and has biodiversity. Rice can be easily planted and it is resistant to all geographical features and weather conditions. It is a deserted land, a lowland or even on the cold mountains, rice can still grow up. The first rice that humans know to eat is wild rice.
There are as many as 120,000 species of rice on the planet, but the species that are known and planted can be divided into 2 types: Oryza Savita that is popular in Asia and Oryza Glaberrima that is popular for cultivation in Africa.
This rice has a long slender grain, named from the first discovered source in India. It is a popular rice cultivated in Asia from China, Vietnam, Philippines, Thailand, Indonesia to India and Sri Lanka and spread to Southeast Asia since after 1000 B.C., and later spread to cultivate in the Americas.
Key characteristics of Indica rice include:
Popular varieties of Indica rice include Basmati and Jasmine. Basmati rice is known for its aromatic fragrance and elongated grains, making it a staple in Indian and Middle Eastern cuisines. Jasmine rice, with its fragrant, floral aroma, is a favorite in Thai and other Southeast Asian dishes.
Japonica Rice is glutinous rice. The seed is rounded, it originated from the north through Mekong River in the early 20th century. Japonica Rice thereafter spreads to warm regions in Japan, Korea, Russia, Europe and America instead. Japonica rice is a short to medium-grain rice renowned for its sticky texture and subtle sweetness.
This type of rice is predominantly grown in East Asia, particularly in Japan, Korea, and China. However, it is also cultivated in parts of the United States, such as California, where Chico Rice produces its high-quality varieties.
Japonica rice has several notable characteristics:
Popular varieties of Japonica rice include Koshihikari and Calrose. Koshihikari is also known as a sushi rice and Calrose is a well-known cultivated Japonica variety that is largely grown in California.
Javanica Rice is a mixed rice between Indica and Japonica rice and mostly cultivated in Indonesia, Philippines, Taiwan, Ryukyu Islands and Japan. But it is not popular because of the low yields.
Nowadays, the countries all over the world have developed new rice varieties, the rice cultivation areas and rice cultivation methods to increase production.
Rainbow Exports ensures a seamless rice value chain, from sourcing high-quality grains to processing, packaging, and global distribution. With a focus on quality control and sustainability, we deliver premium rice products that meet the needs of customers worldwide.
Rainbow Exports sources high-quality rice from trusted farms and uses advanced production methods to ensure premium quality in every batch.
At Rainbow Exports, we use state-of-the-art processing techniques to refine rice, ensuring it is clean, nutritious, and of the highest quality before reaching our customers.
Rainbow Exports ensures optimal storage and efficient transportation of rice, maintaining quality and freshness throughout the supply chain for timely global delivery.
Rainbow Exports conducts market research to stay ahead of trends, while our merchandising team ensures top-quality rice is delivered with competitive pricing and timely availability.
Rainbow Exports customizes rice products to meet customer needs and ensures efficient distribution, delivering high-quality rice to global markets on time.
Excellence in Every Grain: Our Premium Rice Collection offers top-quality varieties, preserved for superior flavor, texture, and nutrition, perfect for any dish.
At Rainbow Exports, sustainability is at the core of our operations. We are dedicated to responsible sourcing, reducing our environmental impact, and supporting ethical farming practices.
By working closely with farmers and adopting eco-friendly processes, we strive to contribute to a healthier planet while delivering high-quality products. Our commitment to sustainability ensures that we not only meet the needs of today’s consumers but also protect resources for future generations.
Address: 41A, A.J.C. Bose Road, 2nd Floor,
Suite No #218 Kolkata-700 017 India
Tel: +91 33 4804 0621
Mobile: +91 9062430093
E-mail: rice.rainbowexports@gmail.com